I agree. I consider myself a fairly technical guy. Given the breathless praise for it anytime it's mentioned, I've tried to get into LaTeX off and on throughout the years, but it's just a massive learning cliff. I still haven't figured out how to change formatting or fonts, so every document I write in it has that standard "PhD dissertation" look. I can pick up a new programming language in a weekend, but I still don't "get" TeX.