Early in the campaign, Trump acknowledged his media advantage. “I’ve gotten so much free advertising, it’s like nothing I’d have expected,” he told the New York Times in September. “When you look at cable television, a lot of the programs are 100% Trump, so why would you need more Trump during the commercial breaks?”[1]
[1]http://www.marketwatch.com/story/trump-has-gotten-nearly-3-b...
http://www.politico.com/blogs/on-media/2016/02/les-moonves-t...