So, now we are helping destroy the environment for sarcasm? Seriously, what's wrong with these people?
CAH's black Friday stunts have consistently shown that people will spend money on stupid shit they don't need. Maybe there's a deeper lesson in there on the nature of people?
Anyway, judging by the history of CAH Black Friday stunts, I'd say it's definitely a critique of consumerism - of people spending money to buy stupid shit. The difference between CAH and all other Black Friday sales is that CAH tells you up-front you're buying stupid shit (at one occasion, they literally sold bull shit).