Judging from their past actions, I don't think they really care about the PR effect of this.
Daily Show gets watched by a more mainstream audience, and I suspect it's a demographic that plays a big part in making Apple's products popular.
Would you be able to walk into a Apple store again and buy something there knowing that this was a company that ordered the goons to break down the doors of some guy's house? Face all those cheery Apple employees and Geniuses and not silently think if they supported the actions of their company?