Yeah, I need a new phone (screen dying, probable battery swelling) and would like a newer macbook, but the latest Apple offerings (and prices) on both fronts drove me to look outside the bubble for the first time in a while.
I can say the competition has gotten good enough that it's only obviously worse when you look a bit closer than a quick glance at owner sentiment and specs. That's the best I can say. And those are the handful of stand-out devices—the overwhelming bulk is still trash.
So: Apple's stumbled really hard, but the competition's still basically a whole different product category, so I guess I'll just wait and see what things look like in 2017 :-/