There is no question that there would be value in having a hardware platform that has certain security features, but that alone doesn't meet the requirements of most users of HSMs and Smart cards. The primary use cases I've seen are allowing a third party to have assurance of protection of data stored in the device and assurance of the rules for accessing the data. In most cases this assurance comes from a combination of the hardware itself and the software/firmware running on the hardware. A hardware platform only solves half the problem that most purchasers of HSMs and smart cards are asking vendors to solve.