One of the guys running the project works at an office on Madison Ave. I'd love to start a startup based on this, because I just know it'll be cool, yet I can't say since finding out about this recent development I haven't spent, oh, 5 hours or so since fantasizing about what it would be like to pay off all my credit cards, have health insurance, benefits, etc. and go to work on Madison avenue near Central Park every day.
And instead of arguing with people about the idea, I would be in an environment where people who understand it would appreciate the insights I have. Plus they have a pretty big budget to play with from what I understand.
Just getting paid to do what I've been doing for fun ... and appreciated for once instead of seeing the usual "What the hell are you talking about?" look on people's faces when I've tried to discuss it.
> The try and fail route is more rewarding imho.
I suppose you're right in a way. Maybe both? Maybe, "I've tried, it didn't work out because of timing, but now I can apply my insights and sell out in style!" (?)