Be careful with it. Was dealing with credit card stuff (raising limit to go on travel) and when they were verifying my identity the policy was evidently to combine my questions with a "background check"

Said background check basically being they googled my name.

Which you would think isn't a problem until you get to "What school did you graduate from?" and have to go through four levels of reps to explain that (not actually what I typed) "Omelette Du Fromage" was my way of making it harder to social engineer my account.

The woman on the phone at the utility company that was messing me around didn't laugh when I said the answer to my security question "what do you think of customer service" was "f*cking retards" :-D