The (Dark) Age of Facebook

I believe the next decade will be the "Age of Facebook" as Michael Arrington said over the weekend. Microsoft owned the 90's game, Google owned the 00's, and Facebook & mobile technology will dominate the next decade. However, I have to admit, I feel quite differently about Facebook compared to Google or even Microsoft.

Personally, I rely on Google (Gmail, maps, docs, calendar, search, reader, chat, etc) on an hourly basis. Every so often I deactivate my Facebook account for a week or so at a time with absolutely no issues. My daily life would be much more challenging if I did the same for Google's products. Google's products increase my productivity, help me make money, to learn, to explore, and to lose myself in the wealth of the world's knowledge and information. Also, I have a trust with Google that Facebook has yet to convince me to have for them as well. Google has a higher cause, to organize the world's information. It seems like Facebook's higher cause is to control the internet and make a lot of money doing it.

With all that said... is there anything we can do to stop it? I'm worried that the primary internet entity for the next decade will not offer me an amount of value on par with the amount of control and power that they wield.