When you buy "aloe extract" in the cosmetics aisle, you're not buying it for its particular organochemical structure (unless you're planning to spread it on toast); you're buying it for the effect it has. You're looking for a chemical that supports aloe's API contract for its interaction with your own biophysiology. You're looking for, essentially, an "IAloe".
This is the problem with a lot of organic->synthetic transitions: people know the effect by the name of the organic substance that produces it, and thus, to get any mind-share, you have to market the synthetic by making it appear similar to the organic. Pure synthetic capsaicin is still marketed as "Ghost Chili oil" or similar, because people don't know or expect "capsaicin" to be spicy, but they do expect chili peppers to be.
Really, it's a miracle (of a mega-conglomerate marketing machine) that aspirin isn't just called "willow bark extract."
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ETA: okay, apparently people are really very upset by the idea that a company "lying" about a product could be okay.
Every company that produces a product that isn't under government mandate to be a certain way, lies about everything they can get away with! That is the world we live in. 90% of products on the market are this way. You should not believe a single ingredients list if a product isn't in the FDA-regulated classes of "food" or "drugs." Most products outside of these categories don't even bother to have ingredients lists; this should tell you everything you need to know about the incentives that caused the products that do to put one on there anyway.
When I say "I'm okay with this", I mean that "I can deal with this, because I was already dealing with this in every purchasing decision I make, and this doesn't change anything." Everything on a drug-store shelf other than the actual FDA-regulated "drugs" are unadulterated bullshit that you have to comb through yourself to verify claims.
Guess what? That's the optimum! Empowering the FDA to fact-check the labelling claims of every single product would cost insane amounts of money, slow the whole economy down to the glacial FDA-approval pace of the pharmaceutical industry.
I'm okay with the world being this way, because all alternative worlds (reachable via anything less than a complete restructuring of government and maybe the human psyche) are worse.