There's a "fix" though that should be good enough for a camping trip or two! Coat the bag with a powerful sunscreen. I'm not talking about those "SPF 50" spray bottles--those will wear off pretty fast. No, use Butt Paste:
Yes, it's diaper rash cream but it's 16% zinc oxide which is the primary ingredient in many sunscreen lotions/sprays. Even better, because it's a thick cream it will actually stick to that slippery blue Ikea polypropylene fabric and do a decent job at protecting it from the sun.
Still seems that economically speaking it might be cheaper to create such a backpack from a more suitable cloth instead.
In the sense that you'd be silly to pay that price for that bag, but he'd be silly to sell it to you for any less if it takes him 10 hours to make it.
...which is precisely why I made my "protective" suggestion in the first place =)
Some (most? all?) HDPE is UV stabilized and you can get HDPE garden mesh in large amounts very cheaply. With a lot of sewing work I bet they'd look tolerably good and last a long time.