Most beginners (quitters?) don't receive fenders for their first guitar. If they do, the gifter is obviously LOOOADED.
The classic fender stratocaster is around $400 iirc.
It's a great guitar for the price and that is by no
means a high end guitar or high end fender.
"$400 looks a little pricey, what about this $100 guitar? Oh, that one is a Fender? Fender are a good make, right? I don't think they need a Fender just yet, they're only just starting. We'll go with the cheaper one. If they like it, maybe we'll get them a Fender if they stick with the lessons."