if your product was good, it wouldn't need funding after it launched.
Simplified example:
You have a customer acquisition cost of $10, and lifetime customer value is roughly $50. Average customer duration is 18 months. You expect this situation to last for 5 years. Your addressable target market has a population of approximately 20m individuals.
Ignoring all other factors, would you rather have:
a) 100% equity, and a $100k marketing budget?
b) 50% equity, and a $1m marketing budget?
c) 20% equity, and a $5m marketing budget?