Your target market is somebody that wants to create lots of minimalist websites quickly. (those creating one personal website whose priority is getting things done likely skip the "evaluate best alternatives" step and go straight to Tumblr/Wordpress or their favourite social network.)

Unfortunately, apart from polymaths that just want to share their expertise on as many discrete subjects as possible which I'm not convinced is the biggest target market, it's probably blogspammers and astroturfers...