$200 is reasonable, compared to all the time I've spent farting with other brands of WiFi routers, including whatever piece of crap my ISP sent me. Now what's the no-brainer WiFi router choice? ASUS something, Ubiquity (sp?)? Read some reviews, order what seems the best, marvel at the weird new mutant feature set... Oops, that's another afternoon wasted.
Oh darn, my offbrand WiFi router had another security exploit, 6 months ago, and I just found out. And so forth.
Hopefully the silver lining is Apple is anticipating metro WiFi (WiMax?), though I wish they were helping drive that transition. Like I had hoped Google was... Oh well.