I am quite surprised that the BBC ran this piece, which seems to be an advert for Pivotal.
I guess this is just how PR works, but again, the BBC is supposed to be neutral in promoting individual businesses.
I guess this is just how PR works, but again, the BBC is supposed to be neutral in promoting individual businesses.
In some ways, the "gee whiz" and "look how quirky!" stuff is highlighted because it's a novelty. That's how you get press: you do something different in a way that can be understood by others. Cutting through to the essence of anything takes time and practice, which a reporter doesn't have.
For example: is Google all about free food? Of course not. Is Valve entirely their desks? No.
Individual practices aren't Pivotal. Individuals are.
The fact that it may be in Pivotal's interest for the article to be published should have no effect on the BBC's decision-making process – the same as it is with critical articles.
The institution is a shadow of what it used to be 10 years ago. It used to hold the government to account. Now it's more like a British RT with added clickbait.