Making WebVan style bad investments because you can resell it is only part of the problem. The other part of the problem is systemic: it only takes a few dumb actors to make everyone act poorly. When AIG underwrote credit default insurance priced premiums too cheaply for the eventual outcome, a lot of people had no idea how widely distributed their mistake was -- because contracts weren't tradable, and a number of firms were engaged in contract type arbitrage, nobody had any clue what percentage of their liability traced back to AIG. But it wasn't zero just because they never bought from them -- you needed to know your transitive exposure to counterparties to properly offset risk.
Obviously AIG got to where it did because of a flawed system that allowed AAA rated companies to issue insurance with no capital, but the analogy of a system of largely rational actors making collective mistakes still holds. One collective bubble argument in tech is ad driven. Every ad driven app & game I've tried has been largely advertised other ad driven games. This represents and form of investment -- spend ad money now and get back more ad money over time. If a few actors are overly optimistic, they'll be outbidding other advertisers and raising the return on ads.
Which can produce a couple of adverse feedback loops. Firstly, other companies look at the going rate, and have no way of predicting a crash in ad rates. But if the rate is high now, they will probably choose to produce more ad driven apps. Second incumbent advertising networks (Google, Facebook) will derive immediate benefit, and have extra cash to invest to support more opportunities further out on the risk-reward spectrum. Thirdly, the optimistic actors themselves have a sort of feedback loop -- if rates rise based on their entrance, then their models may well predict rates continuing to rise. Emboldening to buy more, and higher.
The trouble is, we don't know if this is the case or not. It seems possible, but there's also a number of micropayment based games that might explain an increasing ad rate. And we can tell ourselves that ad blockers are way less common and less effective on mobile, so maybe we shouldn't expect desktop and mobile markets to converge to the same place.