Then it's a failure of the website in their inability to deliver the message in a format acceptable to the audience. "people are stupid" is a ridiculous cop-out for their inability to understand basic human psychology. People are not stupid, this site is competing with literally thousands of websites doing the same thing. I have no words for sheer arrogance of calling people stupid when they don't read this shitty website, we get our daily moral chiding from nytimes, we don't need more of that.