Google demands neutrality (just don't apply it to them)

Seriously Ars Technica? That was one of the worst articles I have ever read. The mental gymnastics required to equate network neutrality to mandating "search neutrality" for a search engine made me question the validity of anything in the article.

There is nothing hypocritical nor dishonest about Google's stance. The interests of Google are luckily perfectly in line with the interests of every internet user in the world. Preventing the telecom monopoly/oligopoly from abusing their non-competitive market has nothing to do with controlling the content of any given website.

Was this article intentionally absurd? I'm genuinely confused how anyone could put forth such a fundamentally unsound and illogical argument.