Oh, I wasn't dissing the Google method. I'm just saying that if people bothered to read the whole manpage for some application just once, they'd know of the "cool" features they might need, instead of waiting until someone posts it on HN or reddit.
That said, reading the manpages for something that you use all the time like ssh is a good idea. (Though if you use zsh, I'll take a bit to go through all of the documentation)
The BSDs take man pages quite seriously.