I'm the CTO and I actually agree with you. We need to continue to make it easier to use. We want to set up Heptio so that motivations are aligned.

When integrating something like Kubernetes with existing systems and processes there will always be opportunity for additional systems and support that aren't easily built in the open. Often times these aren't fun things and so are harder to get critical mass in the open.

The first part of our plan is to help fill usability gaps for Kubernetes in the open. This will grow the pie and expand our standing in the community.

Commercially we will filling gaps unique to large companies around integration with existing systems and managing ops and dev relationships. Specifics here will have to wait until product is ready.

In general we have a value around "Honest Technology". We want to build products that just work and do what it says on the tin.