That would be, what, $9 billion? That sounds like a lot, until you realize they can spread that cost over 2-3 years and have millions (if not billions) of people paying for internet. This would replace cellphone plans too remember...
So that means SpaceX could probably charge a nice $100 - $300 a month and people would clamor for it. Seriously, this would probably make 10x return (easy) per satellite, if not more. Even 10 million people at $100 per month is $12 billion a year. Multiply that across a two to five year lifespan of a satellite and you'll have a very profitable business.