Lots of folks have started integrating helm into their own internal deployment pipelines. Describing your own software as a helm chart gives you all the benefits of versioning, upgrades, rollbacks, lifecycle hooks, and release tracking.

Also drastically cuts down on all the `kubectl {create,apply} -f ...` hacks that folks are using today. To get a sense of what that might look like, check out Lachlan Evenson's demo of a helm-based ci/cd pipline: https://www.youtube.com/watch?v=NVoln4HdZOY