This side of the business is actually pretty straightforward to learn and be guided by your PCB assembly house and design software. Ask the PCB fab for the stackup, punch 90 ohms into the calculator, and get a number in mils for the PCB software.
And the dirty secret is that for short runs, testbeds and hacking tools you can often cheat on the controlled impedance a bit to produce abominations like USB-over-FFC and three-ended ethernet cables.
Now, hot air rework, that's a serious manual skill that I respect.
(I suppose the difference versus learning software development work is that failures are expensive...)