Hillary's problem is that she's just not likable, in the sense that people are not going to get excited to vote for Hillary.
Obama got people excited. He had a message he got out to people and they responded in a huge way. I'm really not sure what Hillary's was.
Trump got a different set excited. Sure some are deplorable. A lot are just republicans. A lot are people who just want their lives to be as good as they used to be, or their parents were.