Our cross-functional marketing team straddles Trello, Asana, and misc. docs in Google Drive. I've found that the creatives on the team (writers, designers, etc.) all hate Asana, but they also don't necessarily love Trello.

So I'm hunting for a system that is visually simple and can take only a few seconds to learn and use. I just came across DaPulse (no affiliation) and the screenshots and video seem interesting, but I need to play with it to see if it supports the various things we need (multiple milestones, dependencies, owners, and a good way of rolling that up to an executive dashboard that gets rid of all the minutiae). Also, that is one of the worst brand names I've seen in a while, but hey, if it works who cares.

The problem with project management tools is that if you can't get a team to use them religiously, they can do more harm than good. The second things start getting sent in email or posted in Slack and NOT captured in the tool, things break down. And if people forget to check things in the tool to stay on top of their notifications, items needing responses, etc. and update their respective pieces, then you might as well use nothing.