It's not retaliation or punishment. It's process.
At the end of the day, rules were broken. If you can't handle the repercussions then don't break the rules. Pretty simple.
At the end of the day, rules were broken. If you can't handle the repercussions then don't break the rules. Pretty simple.
For example it would not be considered just to cut off someone's foot when they are caught speeding. Yes, they broke a rule, but the punishment is a huge overreaction.
Google now has so many services, that so many people use for so many things (at Google's encouragement!) that cutting off everything for a minor violation of purchase terms seems like an unfair overreaction.
And it's bad business. I am most definitely going to think twice before putting data into Google now. In order to grow, Google needs its users to trust it. This seems like a gross violation of that trust.
However, Google is not only suspending their phone service, they are deleting the user's entire Google account. For some people that goes all the way back to 2004 when Gmail started. That's a hell of a slap in the face, and they are doing it without warning nor chance for appeal.
Even if you agree with Google's stance on this, you must realize that this is horribly negative publicity for them, right? There are people (myself included) who are immediately seeking alternative services and planning to drop Google altogether because of this. It's highly disturbing that they would so casually drop the hammer.