Pretty incredible - especially with how little that a hardware product purchase has to do with a user's data. Imagine for a moment that google required people to have an account to access all their services - that they have the ability to cut you off arbitrarily across ALL their services for a TOS violation should scare anyone. Imagine if facebook cut your account and thereby ties to many of your friends and acquaintances for promoting a competing ad company?

These companies have lulled us into their systems with good intentions and free services, and now they wield tremendous power over our lives. I don't actually want to go back before the days where these services were fragmented and it was very difficult to juggle many closed services instead of a few. Still, its what happens when the company owns the whole vertical of individual user's data.