open the web link in incognito mode, and then click on the article.
No good. It seems that some genious at the WSJ decided to make accounts mandatory.
You can also just google the title and click on the first link.
If you search for the title on Google and open the link from there you should be able to get past the paywall.
"web link" != the link with the title of the article. It's literally the link with the text 'web' on the line below. That goes to a Google search for the article. Clicking the first hit takes you to the article, no paywall.
That doesn't work for everyone. For me it's random, some days it works, some days it doesn't.