AB inBev is considering a takeover of Coca-Cola

cnbc.com

7 pointsos7borne2 comments

>Under a so-called "2020 Dream Incentive Plan," which InBev has previously disclosed in U.S. regulatory filings, about 65 of the brewer's senior management can share in a bonus if its "ambitious growth target" of reaching at least $100 billion in annual revenue is reached.

Is this a case where the incentives set up are being gamed?

It would be pretty easy to add a clause "and mergers don't count!"

Also, is that practical without mergers? Wikipedia indicates their revenue as of the 2009 merger with Budwiser at $36.4 billion, and the latest results for 2015 at $43.6 billion. Organic growth doesn't strike me as all that likely to achieve that 2020 plan.

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