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I instead read it as "We'll give you buy-in so that next time you'll have a vested interest in not being blamed." This is a PR move and should not be interpreted sincerely.

Wasn't Facebook's whole value proposition is that they knew more than the traditional advertiser/publisher partnerships?

Such a sham.

I think the original proposition was: dumb fucks.

> I read that as "we have no idea on how to measure, so please tell us what is important for you guys".

Which is a great way to improve their product.