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The FAA limits batteries to 100 watt-hours. I'm not sure why they haven't maxed it out on the newer macbook pro like they did on the older one though.

https://www.cnet.com/uk/news/macbook-pro-october-2016-batter...

Lithium ion capacities are limited by the FAA to 100Wh per device, so it's not that.

I can see the marketing storyline: 3.0 pounds sounds cooler than 10+h battery life. Because: 10 hours = 1 working day = enough

Except that you only get 10 hours browsing the internet, so unless your work consists of reddit and hacker news you can't really meet that target and I think most professionals would prefer more.

I use a 2014 rMBP. I need to keep Virtual desktop client running all through the day, Outlook for corporate email, and Safari for everything web-based. I can go though 70% of my day without needing to plug in. I really really really wish Apple add little more capacity so I don't need to be anxious about spending a work day on the move.