This could be a big litmus test for the tech IPO.
2 things I'm very interested in:
1) If the rumors are correct that they are looking to raise 4 Billion at a roughly $40 Billion valuation.
If you assume that their absolute pie in the sky max valuation ever is similar to what facebook is now, roughly 340 Billion, then that's not alot of upside for investors for a company that probably isn't yet profitable.
2) I've heard that the founders have locked up voting control. I'm always half watching companies like this to find out just how far they can push wall street before wall street says no more. Mark Zuckerberg and the Google founders have done a great job of managing their companies while maintaining voter control.
I want to see a tech company where the founders own voting control but manage the company like Twitter, this is not a positive reference.
If Snap get's their rumored IPO price but can't grow revenue then they could be the poster child for SEC minority shareholder reform, but then again President Trump has said he wants to remove regulation in the markets so.....
Twitter had a very dedicated and professional audience, journalists, investors, etc who used their product and they couldn't live up to expectations.
Snap now has to better than twitter and they'll have to do it by taking advertising dollars from Google and Facebook. That's a tough fight to get into.