It's interesting how it evolved from relatively low tech beginnings. For the opposite approach, I once spent some time with the lead engineer on Pringles (we were considering hiring the firm he worked for for some non-food work). He was justifiably proud of the technical challenges they had overcome and how much work they'd done based on the initial spec. No agilenprocess, but definitely spiral rather than waterfall development.

I was fascinated but haven't eaten pringles since.

I also once worked with a guy whose first job out of high school was at a/the Velveeta plant. I'd never tried the product and after his stories the idea makes me sick.