Tesla showed the world that a car could look like a "car" and still be electric. I'm all for innovations in design, but weird/ugly designs are also a reason that stops people from buying electric cars.
http://o.aolcdn.com/commerce/autodata/images/USC40BMC601B021...
Would it have been that much more work to fit it all into a 1-series?
http://www.blogcdn.com/www.autoblog.com/media/2013/05/2013-b...
The wheelbase is only 3" longer on the 1er.
[0] http://buyersguide.caranddriver.com/media/assets/submodel/78...
http://www.digitaltrends.com/cars/chevy-bolt-family-design-a...
"the Bolt still ended up with a drag coefficient of 0.32. The Toyota Prius has a coefficient of 0.24.
The Bolt’s relatively high drag coefficient explains why, even though its battery pack is more powerful than the Tesla Model 3’s, it has a 200-mile driving range, compared to the the Tesla’s 215-mile range, according to Electrek. The Tesla has a coefficient of 0.21"
More than enough reason for me to wait for the Tesla...
If you just don't like that type of car, I'm confident this tech will move up to full-size sedans in a few years as production scales up.