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Comment by ebbv | Hacker News Reader

If they do this I will officially join the "Tim Cook doesn't know what he's doing." crowd.

I fully understand the appeal of VR Goggles; everybody wants to escape. What I don't get at all is Apple's fixation with Augmented Reality instead of VR.

If they can make the augmented areas fully opaque, as opposed to translucent, I might be sold. Otherwise, a lot of use-cases will actually be pretty annoying.

The idea of ghost-like knick-knacks covering my field of view isn't very appealing. It reminds me of pop-up windows, only for real life.

Tim explained his reasoning by professing that everything that's meaningful in computing is based on people. With that reasoning VR replaces reality; AR improves it.

Plus it aligns with Apple's message/direction.

Sigh, that sounds about right. The place is full of whip-smart people with convoluted strategies, almost all of which Tim Cook would do best to ignore! Apple's greatest successes have happened when they have gone simple. All the strategy in the world won't help you, if customers just want to buy an Oculus so they can zone out in GTA "Virtual Detroit" every evening.

I'm 32, and AR is the "killer tech" that I've been waiting for most of my life.

I think this can be boiled down to (hopefully without offending anyone):

AR = gaming "nerds" VR = "real" people

Apple has always targeted "real" people. It's very similar to Android vs. iPhone, where Android is preferred by people who like more control to tinker with their phones ("nerds") vs. iPhone users who want an integrated out of the box working solution.

did you accidentally write your labels the wrong way around?

He doesn't know what he's doing. I'll change my mind when I see their next innovative product.

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