In fairness, this one is actually interesting, in the way that Monero and Ethereum (and perhaps Ripple and Stellar) were also interesting, and 99% of the other alt-coins are not. That doesn't mean it's a good idea or will be successful or profitable, but it's at least interesting.
Launches are happening everyday. Best performing Altcoin is Ethereum. It went to 1,000,000,000$ this year very quickly. On average investing in Altcoins will likely lose money.