Can you go more into the difference in the tradeoffs and how one should design differently?
I learned a lot when I was first moving to the cloud from Adrian Cockroft. He has a ton of material out there from Netflix's move to the cloud. I recommend googling around for his conference talks. (I haven't watched these, but they're probably relevant: http://perfcap.blogspot.com/2012/03/cloud-architecture-tutor...)