Recently I was stuck outside of Rome with no way to get into the centre city because I made the (understandable) mistake of trying to use public transport on a public holiday, and getting stuck in the middle of nowhere with no trains running. Or taxis. Uber, to the rescue.
I really feel these days the only way to win is to compete. To build a better product that happens to also not invade your privacy. And I'm not sure there are market forces that make that possible.