- Google, an advertising company, benefits from having access to the plaintext of people's messages. They can advertise this as 'secure' but only for the comm channel. - Proton mail, advertises itself as: "ProtonMail is the world's largest secure email service, developed by CERN and MIT scientists. We are open source and protected by Swiss privacy law.", featuring end to end encryption, anonymous email, mobile clients etc. - Fastmail: "Secure, reliable email hosting for businesses, families and professionals. Premium email with no ads, excellent spam protection and rapid personal support."
If I'm a product manager of GMail, I'd be more scared from Proton mail than FastMail. In fact, anything featuring end-to-end encryption will be approached with negativity, because then GMail can't target ads, which are the main cash cow for google.