We're not talking about "smart and clever individuals" here. We're talking about scalper bots gaming the system by buying all of the product literally seconds after the seller flipped the switch. This isn't fair for the consumer at all as the product has literally been taken hostage by some third-party with unfair advantage. It's the 21st century equivalent to plundering trade routes.

Also, I don't think the nature of the product has any influence on the morals of the practice, I find it despicable no matter what is being sold.