I agree completely. If you model is echoing long bits of HTML, or your views contain lots of SQL, that's not really MVC. Almost everything is just details. We get excited about labelling them as 'ADR' or 'MVVM' but they are all just variations on a theme.

Perhaps the problem is that rules like 'no SQL in your views' is now so ingrained, a lot of juniors have never seen a monolothic mess of SQL mixed with HTML. So MVC is almost ubiquitous, and we then try breaking it down into different sub-categories.