They are making decisions to scan anyway and enable their solutions whenever they can because I won't stop and ask users which crapware they installed to supposedly scan their system before telling them to give up on windows.
I find it very funny that Kaspersky claims Microsoft was a security leader when they were in a total downward spiral but is unhappy now that I have to think twice about whether my recommendation to switch to Linux is out of date advice.
I don't have a good solution for maintaining an add-on AV market and actual security.. But pushing them to just do the bundleware and not be the AV is a pretty good solution for Microsoft and their users that financially Microsoft pays for instead of profiting from. Still, it might be too late for them to retain a position on consumer devices of any sort.