This and the introduction of hostile upgrades on Windows 7 was the reason I actually switched to a Linux based operating system (Xubuntu), with my old Windows 7 as occasional virtualized guest operating system for old applications.
I was never happy with Microsofts product policies and aggressive strategies, but I accepted them since they did not cross the lines too much. Also, I thought the barrier to switch was much higher.
It is not. There is no reason not to switch away from proprietary, closed OS such as Windows or Mac OS these days. Unless you are really a fan, of course. But then you are willing to pay the price.