How to manipulate people with font type?

The current title ("How to manipulate people with font type") relays two pieces of information about the article: that it is about fonts, and that it is about psychology (manipulation of people). The original article title does neither, at least to one who has not yet read the article--it could be about those inspirational posters, for all I know.

Though perhaps the title changed between our comments? I cannot tell.

For the first 20 minutes this post had different title (much closer to the original one). No one has voted.

I thought of a little experiment and put on much more provocative title - and what do you know! It ended up on the main page few minutes later...