I think it was a huge mistake for Trump's opponents to portray Trump voters generally as misogynistic, racist idiots. That made them close ranks.
If you were someone who was going to vote for trump out of frustration with the two-party system, or because you felt his protectionist policies would help you, or even because you felt his "make America great again" rhethoric resonated with you, you'd find yourself labeled a bigoted slimeball. What does that do to you? You don't see yourself that way, so clearly you don't deserve the mud-slinging Trump supporters are getting.
So as a Trump supporter, you find your personality being undeservedly attacked, and the attacks are much the same as Trump is receiving. Perhaps Trump is being just as unjustly misportrayed by the opposition as you are, as one of his supporters. What about the other Trump backers? Do the birthers have a point after all? The people attacking them are the same people attacking you, and they're clearly off their rocker! How deep does the rabbit hole go? Are the KKK really so bad these days, it's long time since the lynchings after all...