While true, I'm not sure there is any competing laptop that offers the same kind of experience. Yes, as a developer I hate it. But if I'm considering something for my parents or friends who are technically illiterate, and I have the budget, I don't know what else I'd recommend.
I recently bought a new Lenovo laptop for a friend. Wasn't top of the line, but a decent machine with Windows 10 preinstalled. He couldn't use the machine without having to wait about 30 minutes to set it up and wait for an update to take place. Contrast that with the Mac experience. I've bought two Macbooks in the last 5 years, and both times I was using it within 5 minutes of opening the lid for the first time. Even the battery wasn't charged for the Lenovo laptop I bought.
Apple makes solid laptops, have a great first boot experience, and they have a limited product line, which makes choosing a new laptop extremely easy for people who just want something quick when their old machine dies. It took me a good deal of hunting to find something suitable within the PC line. There are too many choices.
So yes, I agree if someone makes a solid product that can compete on these grounds, I'd go for it in a heartbeat, and suggest it to others. But I don't see that happening given the extremely diverse PC line and the business model they follow.