There's an educational component to this recent bit of news as well. People by and large don't care enough to really cause the critical mass exodus that would make Facebook backtrack on these announcements. I think this may largely be because people don't know anything about the origins of the internet or even how it works on a basic level. It makes me think that knowing these things should be taught in schools in some capacity. I would assert that if people knew more about the internet then they could form more of an opinion when a company tries to hijack it it and change the paradigm.
No one company can or should ever be allowed to change what the "default" of the web is.