Uber rival Karhoo shuts down
techcrunch.com
techcrunch.com
They were sending out free credit emails every weekend for £45 (£15 off three separate trips); no minimum spend, no qualification criteria, just free trips. That's well over £150 of free credit some months!
Even with the free credit though, I still used Uber because Karhoo was a terrible experience:
* The time estimates were never correct, no matter which car provider you selected. You were always waiting longer than 15 minutes for a car. * Dial-A-Cab always said there was a car 7 minutes away but that was a lie. You then joined a queue to be assigned a taxi, and that car could be any distance away (I never received a Dial-A-Cab taxi in under 25 minutes). * There was no continuity in the rules between providers. For example, cancellation fees were apparently on a provider-by-provider basis. * The prices were often far in excess of Uber, but for the same cars that UberX uses.
Most minicab firms in London do not have a server, they have a person sat at a desk with a phone and an Excel spreadsheet. Can you imagine trying to herd them all into use your platform correctly? Karhoo never had a chance.
For a while Karhoo became know as the "Free taxi app!" because of all their giveaways. But no-way would you use it if it wasn't free, because it was so unreliable.
The app itself had a bunch of UX problems. Worst, ages ago I tried to cancel a ride. It must have actually cancelled the ride, but the app still said "requesting". When you went to cancel, it said "something has gone wrong". So it was permanently requesting. I emailed tech support. Sent screenshots as asked. Weeks passed. As of a few days ago, it's still broken. If I can't do the fundamental thing the service is meant to do - what chance does it have?
Long and short, if you're going to take on Uber, hella slick is the _starting point_.
It is not rocket science, really. I don't think it's about tech quality. As our case proved, it's all about the extent of the network - people want a (cheap) ride, if they get it, they are happy.
That is what wins in the end, Uber's pricing is 20-30% cheaper than all competitor's at least in India.But even if they match it, things like time estimation, wait time etc are mostly accurate with Uber's app which adds to the total experience.
I wonder how Didi pulled it off.... state hand ? cheap CNY (fiscal control) ? local investors ?.
I'm an avid Uber user (mostly because there are no real alternatives), and after the latest update everything is completely broken.
- It will randomly just cancel your trip, without it even showing up in your history. - It will swap your pick up and destination just as the driver accepts your trip. - You have to go to a lot of steps to manually set the pick up point. Picking me up on the interstate that I live next to isn't really an option. But Uber seems to think that.
And it's supposedly not just me having issues, the drivers are saying everyone is experiencing it. So there's definitively room for someone to outdo Uber.
Interesting. I wish there was a name for a company that is recruiting while at the same time unable to make ends meet.
I anticipate Postmates & Lyft to cave within the next year also.
Uber seems pretty unstoppable now, I think government regulation is the only thing that can really slow them down.