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Comment by ioda | Hacker News Reader

Shameless plug : We have been building http://www.reportdash.com with a similar target market. Datastudio appeared to be our startup killer in the beginning. But I guess, we may narrowly escape owing to the usability advantage, and the deep integration we have for datasources like adwords, fb ads etc

We are working hard to give a fight. We are about to release a major update in the coming months which makes slicing and dicing data a breeze.

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Having signed up for a trial the major downfall from your on-boarding process is that there is no test data for me to have a play with.

I want to give you guys a chance but my initial evaluation needs to be with some dummy data tailored to your features so you can showcase these.

Yup. Truly understand that. Shall mail you a demo account. We are still work in progress, and many touch points are not the way we really wanted. A demo account is up there in our priority list.

Demo accounts are OK, but what you really want to do is avoid the empty account syndrome after signup altogether. The user is all excited to check out your product, but is intimidated by the blank slate state.

Instead, the first thing the user should see is a fully functioning realistic example of your value prop, and it is critical that they can edit and mess with it to their hearts content before they start a new project of their own. Designing for the blank slate is a quite well known design pattern in mobile UX, but I can tell you from experience it works wonders for SaaS conversion as well (check profile if interested in an example).

Fully agree. I started working on it!

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